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Charge for your
content.
Publications
From
2002-2007, I headed the daily online news site FundFire - the industry publication for money managers handling large
institutional and high net worth separate accounts. My early work there entailed improving the quality of the editorial, developing
the staff, and supporting the addition of an advertising line once we had succeeded in covering basic costs through increased
subscription revenue. RunningMoney was a business strategy publication for the asset management industry that I launched
in 2003. The launch included naming the product (“running money” is the term money managers use to describe their
industry), designing the layout, and developing the content. Initially rolled out as a monthly print and online publication,
RunningMoney became a weekly online-only publication with a revamp of its content. From
2004-2007, I also helmed the daily online publication Ignites - for professionals in the mutual fund industry and
sister publication to FundFire. The first year saw a complete overhaul of
the systems, replacement of the development team, and overhaul of the sites. It was an interesting year.
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